For the flame-grilled meat specialist, being the first fast-food chain to offer the widest plant-based offering on the French market is no easy task. And yet. Months after launching Veggie King, Burger King® France is moving up a gear and now offers plant-based options for 3 of its best sellers.
For burger lovers looking to cut back on their meat consumption: no need to choose, we’ve done it. After launching Veggie King, we are proud to be the first brand in our segment today to offer a wide choice of plant-based recipes to its customers.
And that’s how Veggie Whopper®, Veggie Steakhouse and Veggie Big King® XXL found their place on menus alongside original recipes. And for a long time.
Principal? We keep our delicious original recipes – of course – but we leave it up to our customers to replace beef with minced, flame-roasted vegetables made with wheat, soy and spices. And of course, like all our burgers, there are no artificial colors, flavors or preservatives.
” At Burger King, the real king is the customer! And today there are quite a few of them who want to reduce their meat consumption and have fun with us. Offering a veggie version of our iconic recipes has to keep up with these growing expectations by delivering the same taste and quality requirements as our original recipes. Today, we are the most advanced burger brand in this segment in France, which is a true satisfaction. »to explain Jérôme Tafani, CEO of BURGER KING® France.