Electrodepot A new TV spot continues his campaign of infamy and witty advertising with the signed Castor & Pollux. The TV film is visible until November 6 (TF1, M6, France TV, Canal +, Altice, Amaury Media, NRJ, and 336TV) and in digital 30 and 20 second formats.
► Shortlinks signs its new campaignEndive Producers Association in France. “J’aime l’endive” is displayed in more than 2,000 stores nationwide through an activation campaign driven by 4 images and recipes: burgers, soups, salads and quiches.
► Italian brand of sauce cirio CoSpirit Media has been commissioned to launch a TV sponsorship campaign for the series “Scène de households” on the M6, complemented by a system on the channels of the M6 group from October 31 to November 12, 2022. In addition, a video device will be broadcast on MyTF1 and 6play from October 31 to December 11, 2022, combined with an Instream device on affinity sites. The Mouton Noir agency, for its part, will reinforce these actions through a social device on YouTube, Facebook and Instagram. Finally, a campaign in the professional press will run in the general thread from early November to early January and will be present at the point of sale, in special “hot sauce” files and in the food press.
► After inviting tenders among the three firms, Eurogroup Consulting Okó was tasked with creating and deploying the employer brand. In the program, 10 visuals and 2 films featuring 12 employees of the advertiser. The campaign has been deployed on social networks, affinity sites and job boards since October 26.