It’s official! Hard Rock Cafe in partnership with international football legend Lionel Messi has announced the global launch of Messi Burger across all its locations worldwide. A totally decadent burger that we can’t wait to taste!
Lionel presents his “Messy Burger” in partnership with the Hard Rock Cafe restaurant brand! Credit: Dr
The first Hard Rock Cafe opened in London in 1971. Since then, many establishments have opened their doors in major cities around the world: Chicago, Los Angeles, Miami, New York, Paris and Sydney. About 187 restaurants are now installed in 78 countries around the world. This restaurant chain is world famous for its airy decor and very rock’n’roll atmosphere that serves typical American cuisine. With amazing burgers.
On a regular basis, the brand surrounds itself with celebrities during crazy partnerships and, for a year, has been running the Hard Rock Cafe campaign with Argentine soccer player Lionel Messi. The legendary number 10, recently in Paris to play with PSG, has been chosen as an ambassador for several years and for this occasion, his own burger is finally on the menu of all Hard Rock Cafe restaurants! Named the “Messy Burger” with 10 ingredients apparently for the lucky number of a sandwich. The recipe was specially developed by Player and according to him pays homage to “the elements of the ideal burger”.
“Messi Burger”, Lionel Messi’s recipe is finally available at Hard Rock Cafe
“We are delighted to welcome Hard Rock and Macy’s fans to try a burger inspired by Macy’s favorites for a unique and unforgettable experience.“, enthused John Lucas, Chief Operating Officer of Hard Rock International. Directly inspired by Lionel Messi’s personal taste, this recipe is therefore a limited edition on the menu at all Hard Rock Cafe establishments around the world. In fact, Macy’s Burgers will disappear on May 31st so if you want to taste this incredible sandwich, you’ll have to hurry!
But what is this ultra-gourmet burger made of? There are 10 ingredients to make a Messi burger, referring to the number of Argentine players: a brioche bun, two juicy and well-seasoned minced beef steaks, provolone (a cheese of Italian origin, of course, but much appreciated. Argentina), slices of chorizo, romaine lettuce, Caramelized red onions, spicy smoked sauce and a fried egg for those with a sweet tooth.
For vegetarians, it is quite possible to replace the meat with a vegetable steak! Judging by its impressive size, the Messi Burger lives up to the football legend who created it. Available in all Hard Rock Cafe restaurants worldwide by the end of May 2022.
Discover the burger imagined by Lionel Messi for the Hard Rock Cafe restaurant! Credit: Dr
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