It all started with a bet with a famous Twitter user named Arkunir. Several months later, Burger King released a new burger: the Arcuni’s Burger. Explanation.
The Burger Some restaurants are already out of stock. Tuesday 13 SeptemberBurger King has released a new burger available for two weeks: “TheArkuni’s Burgers“Twitter’s Chosen One,” as he’s called on the food-ordering platform, is made with brioche bread, lettuce, tomato, onion, old-fashioned mustard, ketchup, Cantal cheese and flame-grilled meat. There’s nothing special about this recipe, just what makes this burger specialThis is its story, from its creation to its sale at Burger King in France.
A story in three characters
Shortly before summer, Arcunir, the star Twitter Followed by more than 475,000 peopleLaunches an appeal to various major brands fast food because He wants to have his own burger. And the idea comes from the Cauet Burger, a hamburger with three minced steaks created by the brand in 2006. quickly Like Cauet, NRJ radio presenter. Arcunir then posted a message on Twitter, a tweet.
Very responsive and creative, communication team on social networks Burger King France Jump at the opportunity. They took turns posting a tweet: an image crossed out the name of their most famous burger Hooper And replacing it with ‘Arcuni’s Burger’. Their message? This only becomes real if this post is retweeted, i.e. shared, 100,000 times.
June 24, In Only 3 hours, the challenge is met. The famous sign does not deflate and keeps its promises. But one thing is clear: Burger King will not be renaming its Star Burger. Instead, they proposed to create a new one. A few days later, the fast food account announced that it had arranged an appointment with the 19-year-old Frenchman.
After negotiations, Twittos present on the Twitch streaming platform also obtained Burger King’s contract: it will depend on Twitter users. Choose the future burger recipe. Choice of bread, cheese, sauce, raw vegetables, presence of pickles or not… For 24 hours, seven online surveys let you choose your preferences. Only ingredients imposed: beef or ground vegetables. And so the ultimate recipe was born.
Subsequently, Arcuni shared the many messages he received from Burger King employees showing him the packaging of the new burgers or the packages received in the recipes displayed in the kitchen.
Depending on stock, Arcuni’s burger will be available two weeks At all Burger Kings in France for €8. a version vegetarian Also created, the “Veggie Arcuni’s Burger”, with a Vegetable mince “grilled over the flame”